About the Luxury Kids Group

The Luxury Kids Group

The Luxury Kids Group is Europe’s leading multi-channel retailer in the premium and luxury children’s clothing and products – offering the world’s best brands through both our online and retail locations.  Our goal is to inspire our customers through offering a first class shopping experience and the highest level of customer service with a product assortment comprised of well-known local brands and international designer brands.

The foundation of the Luxury Kids Group was built already in 2006 when Marcus and Linn Tagesson launched Babyshop.com. In the 10 years since its inception, Babyshop.com has grown from its Nordic roots to becoming one of the leading global online retailers of premium and luxury children’s clothing. Complimenting Babyshop’s online offering, the company also has 16 retail locations located in Sweden and Norway. This multi-channel offering provides parents the flexibility they so often need when shopping for their children.

The Luxury Kids Group was created in 2014, when Babyshop.com acquired AlexandAlexa.com, a premium online department store for children. Based in London, AlexandAlexa.com is one of the UK’s leading online retailers in in its segment but also has a global reach with customers in more than 130 countries.

The Luxury Kids Group companies have been awarded numerous times for providing customers a remarkable shopping experience. The awards we make us the most proud include “E-Commerce Retailer of the Year” – Nordic E-Commerce Summit, “E-commerce Retailer of the Year” – Retail Awards, “Best Kids Store” – Habit Modegala and “Best Online Children’s Fashion Retailer” – Junior Design Awards

The Luxury Kids group has offices in Stockholm, Sweden, London, United Kingdon, and Oslo, Norway